St Ives is that wonderful blend of the creative with the well executed; of traditional themes alongside bang up to date style that creates a rich, diverse and colourful holiday experience. It is these combinations of the best from many styles that add up to the unique holiday destination so loved of regular visitors, so beguiling to the newcomer. Indeed, diversity and colour are reflected in everything that the town has to offer.

St Ives is renowned for its glorious beaches, where visitors can surf, build sandcastles, paddle at the water's edge, or relax with a good book while soaking up the sun and vibrant atmosphere. The town's exceptional clarity of light has drawn artists from around the globe, evident in the many galleries, including Tate St Ives, and shops that adorn its charming cobbled streets. Flourishing with pots of flowers that evoke a Mediterranean vibe, St Ives also boasts a warm atmosphere and an abundance of excellent dining and drinking options.
Before ever art and tourism appeared in the town, St Ives was a busy fishing port. There are still some traditional working boats in the harbour, living legacies of the town's seafaring origins.